FASHION REVOLUTION

Fashion Revolution is a global movement that operates in 95 countries worldwide and was founded after the collapse of the Rana Plaza factory in Banladesh on April 24th 2013. The destruction of the factory and the large amount of victims that arose, brought to light the unknown till then side of the fashion industry and the production of garments. The goal of Fashion Revolution is to sensitize and inform consumers in order to dramatically change the way fashion is made, produced and consumed. So, the simple question was asked: “Who made my clothes?”

The philosophy of our company from its foundation, 40 years ago, it that fashion provides the opportunity for everyone to express themselves with beauty while yielding quality to their daily life. By its own definition, fashion ought to be protective towards both the environment and the people. On the basis of these values, the Ioanna Kourbela brand supports the Fashion Revolution, taking an active role in the dissemination of sustainable development and fashion in order to protect the environment while at the same time supporting our fellow citizens through fair treatment of employees at every stage of our exclusively domestic production.

We invite you to take part, in order to support consciously both humans and the environment.

BE CURIOUS- Look for the country of origin of the garments you purchase
FIND OUT- Find out which companies use sustainable methods of production
DO SOMETHING- Support the companies that support quality of life and the environment.

FASHION REVOLUTION

ARCH ECHOES AW18/19

The Ioanna Kourbela Designer brand in collaboration with Athens Xclusive Designers Week and Golden Sponsor Xiaomi Smartphones, presented on Wednesday 28th March 2018 its Autumn / Winter 2018-19 fashion event, in the heart of Athens. The presentation of the AW18/19 ARCH ECHOES collection took place, in one of the most iconic landmark buildings of the Athens center, the City Link, opening this season’s fashion week. Deriving inspiration from the strong and affirmed character of Joan of Arc, a historic woman led by her inner voices, the collection portrays garments depicting a bold and daring woman that is evolving through her own personal and inspirational journey.

ARCH ECHOES AW18/19

The Fashion Music Project

Ioanna Kourbela brand presented on Monday 27th March 2017 the SS17 Collection ANAVASIS with a stellar runway show and a performance of musician Adriana Babali at the fashion-music project Madwalk. Inspired from the graphic motif of the Anavasis, the collection has been presented on the runway, while the mesmerizing Andriana Babali performed Kate Bush’s “Running Up That Hill”.

The Fashion Music Project

”Garment is the home of the body”

Ioanna Kourbela BASICS brand in collaboration with Coco-mat, hosted a very special night on Wedsnday 09, November 2016 presenting the Spring Summer 2017 collection with a new fashion experience of dance performance and multimedia installation. Under the motto «Garment is the Home of the Body», the Coco-mat Store & Hotel downtown in Kolonaki, Athens were transformed through the lens of Ioanna Kourbela BASICS. Senses were aroused through the event narrative, in which performers, installations and video projections told the story behind Ioanna Kourbela BASICS SS17.

”Garment is the home of the body”

VOID AW 16-17 PRESENTATION

VOID, the point where the power of space meets the philosophy of fashion.

The Fall/Winter 2016-2017 Collection by Greek designer Ioanna Kourbelarevealed the dynamic interactions between clothing and art. Influenced by the BAUHAUS movement, structures, geometry and colors harmoniously connected and transformed into a work of art.

VOID AW16-17

IDOMENEAS

The play based on Homer’s myth of King Idomeneas by Roland Schimmelpfennig. Directed by Katerina Evangelatos. Costumes Created and Designed by Ioanna Kourbela. Premiere at the Greek Festival, Athens 20-22/07/2014.

IDOMENEAS

Marie Claire – Greek National Opera

Opera meets fashion in the show “La Passione”, a co-production of the Greek National Opera and Marie Claire Greek edition, in the celebration of the magazine’s 25th anniversary. With passion as their vehicle, mezzo soprano Ines Zikou and Ioanna Kourbela will connect fashion with opera equally through the performance of Carmen.

LA PASSIONE

The end is not that bitter

Four young girls die with a violent death… They meet again, somewhere in the hereafter and the boundaries of their friendship are extended. A poetric work on female homosexuality, immigration, drugs, incest.

AGGELON VIMA

Marianna Toli & Children

Scenes and musical excerpts from popular children’s musicals: Oliver Twist, Mary Poppins, Sound of Music, Secret Garden, Chitty Chitty Bang-Bang etc.

ATHENS CONCERT HALL