Behind the scenes
In 1971, nearly half century ago, under the Acropolis rock, in the narrow streets of Plaka, the Kourbela family’s workshop opens with hand-knitted knitwear, quickly becoming a reference point for travelers from all over the world.
In the 1980s, the tradition of Greek handmade knitwear, takes life in a new visual innovation and development inspiring collections made of natural yarns, unique designs, exceptional weave and seam, which bring the second generation of the family and Kourbelas’ Knitwear to international markets.
When in 2003 Ioanna Kourbela takes over the creative direction of the company, she is at the forefront of a creative and business challenge.
Incorporating the Greek element and the ethical production of garments of the family into her own global and transcendent perception of clothing, the designer proposes a very personal approach to fashion, which quickly finds “companions”.
Designs inspired by Greek geometry, as revealed in a universal aesthetics. Light travelling in a limitless time. Motion that follows the wishes. Quality, which changes the dimension of everyday life. The body is dressed in natural yarns and fabrics from the Greek earth, which embrace it gently, dictating a new freedom.
Today the company is based in Argyroupoli, Attica. The main group of its people, now up to 40, grows steadily, and is periodically supported by many specialized associates.
In Greece operates the brand’s production unit, three flagship stores
Ioanna Kourbela in Plaka and the online shop Ioanna Kourbela. The company’s collections are located in more than 100 partner stores across the country.